Download PDF The Professional Product Owner: Leveraging Scrum as a Competitive Advantage By McGreal Don,Jocham Ralph
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Ebook About The Professional Product Owner’s Guide to Maximizing Value with Scrum “This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.” —Ken Schwaber, Chairman & Founder, Scrum.org The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework. McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome. Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value Bring empowerment and entrepreneurship to the Product Owner’s role, and align everyone behind a shared business model Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk Effectively apply Scrum’s Product Owner role, artifacts, and events Populate and manage Product Backlogs, and use just-in-time specifications Plan and manage releases, improve transparency, and reduce technical debt Scale your product, not your Scrum Use Scrum to inject autonomy, mastery, and purpose into your product team’s work Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.Book The Professional Product Owner: Leveraging Scrum as a Competitive Advantage Review :
Full disclosure: I actually sometimes compete against Don, one of the authors, for Scrum Coaching and Training work, so while we are friendly, we are also competitors in the marketplace. People who know me know that I "call 'em like I see 'em." In a way, giving a positive review for Don's(and Ralph's) book is actually against my own interest. But I don't care, darnit! This work of art is too important to our industry. I hope you will take this review as high praise from a competitor, because that's what it is.The book is hands down the best Scrum Product Owner book ever written. Period. The End. Ok, not the end... I'm waaaayy more wordy than that. This is a must read for all PO's. So many other people focus on "writing stories" and other menial parts of the Product Owner role, while totally glossing over the most important role of the PO, that of maximizing the value delivery of the Scrum Team's product. The authors' Vision, Value, Validation mantra (The 3 V's) throughout the book is an absolute game changer, and what the PO role is all about. It's about darn time someone wrote about that! How about how to "define a product" when trying to use Scrum? The authors hit this head on. They hit so many other important topics head on. My favorites: Products not Projects, Defining and Measuring Value using straightforward value metrics, molding yourself into the "Entrepreneur" PO, structuring your teams to avoid the *component team* nightmare, several *different* MVP patterns, Cynefin, Risk management in Scrum, Ready and Done, Quality management and why the PO should care, release strategies, Story Mapping, and a ton of anti-patterns and how to guard against them. They wrap it all up with your journey from a "Receiving product Owner" to how you can turn yourself into an "Initiating Product Owner." As if this all wasn't good enough (and I only named *some* of *my* favorite topics!), they tell numerous anecdotes, each one of them a true, in-the-trenches, in-the-field, experience, that teaches you a lesson so you won't have to learn that the hard way. They have culminated all of their awesome experiences and wrapped them up in a tidy bow in this book. I am truly jealous of this work. It is that good! Buy one for yourself, and then buy one for your manager too, because he or she needs it. Trust me on this. You won't regret doing that.It is my opinion that any credible review should include criticism and other proof that the review writer is objective. So, here goes... I'm not sure Eric Ries would be thrilled with their use of the MVP term and how Scrum is essentially a framework for creating "a series" of one MVP after another, for the *same* product. Metaphorically I get where they are going and it totally makes sense, but the "telephone game" in our industry is rampant, so I wish they could have come up with a way to describe this using new or different terminology. Most of my other suggested improvements are very tiny things. For instance, they say that the "stakeholder" role is not an official role of Scrum. I disagree with that, in large part because they might be the most important role in Scrum! I feel like I know what they were trying to say. I think I would re-word that as "the stakeholder role is not one of the 3 main roles that are most discussed in Scrum, but they play a huge part in value delivery..."And finally, to once again assuage anyone's fears that my objectivity is limited here, I will say that Roman Pichler's book on the PO role is good, and it was, in my opinion, the best PO book available prior to this one. Roman is a trainer with a competing Scrum organization to mine. His book was written a full 8 years ago, and the Scrum Guide and Scrum framework has undergone numerous significant updates and changes since then. I honestly hope that Roman writes a new edition of his book and I hope it gives this one a run for its money! That would be wonderful for everyone involved! (and I will write him a glowing review if he does!) So, if you want to buy two books on the PO role, buy this one first, then Roman's book. As another way to show that I'm objective, I also recommend Ilan Goldstein's "Scrum Shortcuts without Cutting Corners". Ilan is also from a competing Scrum organization to mine.One other last note. This book will definitely help you prepare the right mindset if you want to take the PSPO I certification exam assessment from Scrum.org. Honestly, there are several much better reasons to read this book than to get certified. But it will help you, if certification is part of your learning plan. In my opinion, this book alone is insufficient to pass the exam, but it was not intended as an exam prep. This book is a great companion to your learning plan. If you want to study for that exam, do a google search for "PSPO study plan" or something. Having said all of that, read the book because you want to become and help others become a kick arse Product Owner, because that's what this book appears to be intended for. I've just finished reading this amazing book for the second time!It's really great, not only considering all the written concepts but for all the references included (great pointers to more knowledge).An excellent PO growth path kickoff for anybody!Regardless of small errors "easily repaired" by the reader (while reading), I want to honestly and humble write about two issues:1. It haven't use the last EBMgt model with the four KVAs (I understand it was because the last model wasn't released when the book was written).2. The figure 1-9 on page 18 is outstanding. It should be on the cover and be the spine of the whole book. This approach is used in chapters 1 to 4 until arriving to the Release Plan, the Roadmap and the Product Backlog that have to wait until the last chapters of the books (without being so tightly connected to the tree Vs). Moreover, the Roadmap wasn't clear enough for me.Anyway, the book is amazing and it really deserves to be read and kept on our shelves when we are not using it. 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